- 📸 Strong mix of Reels, Stories, and shopping features.
- 📊 Reels engagement up 25% since 2021.
- 🛒 Great for visual branding, influencer partnerships, and direct product promotion.
- 💬 Powerful for direct customer engagement and conversational marketing.
- 📱 Used by billions, especially effective for localized campaigns and customer support.
- 🔗 Integration with business tools and catalogs enhances its utility.
- 🌍 Still a major player with diverse demographics.
- 🧠 Robust advertising tools and audience targeting.
- 🛠️ Effective for community building, event promotion, and lead generation
- YouTube
- 📈 Most-used platform globally with the highest total time spent by users.
- 🎥 Combines long-form and short-form video (via YouTube Shorts).
- 💡 Ideal for tutorials, product demos, influencer collaborations, and brand storytelling
- 🎯 Visual discovery engine with strong purchase intent.
- 🛍️ Popular for lifestyle, fashion, home décor, and DIY brands.
- 📌 Pins drive long-term traffic and conversions